8 Directories to List Your Medical Practice on
Jun 21, 2021
People are increasingly turning to the Internet to shop around to find the best price and read reviews on everything from restaurants to movies to haircuts. Health care isn’t exempt from this. Before visiting a doctor, people want to know what to expect and online reviews help them do that. People also find doctors in the first place by looking in online directories.
Here are 8 directories that you should list your practice on in order to be more easily found by prospective patients.
1. BetterDoctor
BetterDoctor isn’t an online database where patients search themselves. Instead, BetterDoctor allows doctors to manage their information in one location. That information is then shared with multiple insurance providers. This helps to reduce accidental out-of-network appointments.
2. Cured
Cured stands for Campaign Urging Research for Eosinophilic Disease, but their directory of medical practitioners includes a variety of different areas of specialty, from pediatrics to gastroenterology and immunology. The site also offers fitness, health, and nutrition information to patients.
3. DocSpot
DocSpot is an online directory that takes its doctor profiles from over 600 different sources on the Internet. It’s frequently updated so that patients are accessing the most recent data.
4. Doximity
Doximity is an online network that is driven by doctors. In fact, one in every four doctors has a presence on the site. The website is for doctors to manage their profiles, but there’s a mobile app with search features for patients that allows them to find doctors in their location with the specialty that they need.
5. EZDoctor
EZDoctor is a directory that allows patients to search for doctors by:
- Location
- City
- State
- Zip code
- Medical specialty
- Last name
- Appointment availability
EZDoctor also includes reviews from real patients and also compiles reviews from other medical review sites so that patients can read up on prospective doctors before they book an appointment.
6. Google My Business
Google My Business isn’t a medical directory, but it’s incredibly important for getting found on the Internet. When someone searches for your practice’s name, the information Google provides is pulled from Google My Business. Other medical databases may use that data as well. If you create a Google My Business profile, you can claim any information Google already has on your practice and manage your profile.
7. Healthgrades
Healthgrades is an online database of doctors that is very popular with patients. The site has around 30 million visitors every month. Healthgrades pulls its information about the doctors in its database from public registries and then offers a search feature to patients so that they can find a doctor near them that meets their criteria, including location, availability, and insurance.
8. Wellness
Wellness is a popular health website that also includes a directory of medical practitioners. The site takes its information about individual providers from public online sources and then uses its search functionality to connect patients with the right physician.
The benefits of adding your medical practice to online directories
Adding your medical practice to various online directories can offer several benefits, including:
- Increased Visibility: Online directories serve as platforms where potential patients search for healthcare providers in their area. By listing your medical practice on these directories, you increase your visibility to patients who are actively seeking healthcare services, potentially leading to more appointments and patient inquiries.
- Improved Search Engine Ranking: Many online directories have high domain authority and are frequently indexed by search engines like Google. When your medical practice is listed on these directories, it can improve your pr actice’s search engine ranking, making it easier for patients to find you online.
- Enhanced Online Presence: Having your medical practice listed on multiple online directories helps establish a robust online presence for your practice. This presence reinforces your credibility and legitimacy as a healthcare provider in the eyes of potential patients.
- Access to Targeted Audiences: Online directories often categorize healthcare providers based on specialty, location, and other relevant criteria. This allows patients to find providers that meet their specific needs and preferences. By listing your practice on relevant directories, you can target specific patient demographics and attract patients who are most likely to benefit from your services.
- Customer Reviews and Ratings: Many online directories allow patients to leave reviews and ratings for healthcare providers. Positive reviews and high ratings can significantly influence prospective patients’ decisions when choosing a healthcare provider. By actively managing your practice’s online reputation on these directories, you can cultivate a positive image and attract more patients.
- Cost-Effective Marketing: Listing your medical practice on online directories is often a cost-effective marketing strategy compared to traditional advertising methods. Many directories offer free or low-cost listing options, making it an affordable way to reach a large audience of potential patients.
- Local SEO Benefits: Online directories are essential for local search engine optimization (SEO). When patients search for healthcare providers in their area, search engines often prioritize listings from reputable online directories. By optimizing your practice’s listing on these directories with accurate and consistent information, you can improve your local SEO ranking and attract more local patients.
Overall, adding your medical practice to various online directories can help increase visibility, improve search engine ranking, enhance online presence, target specific patient demographics, manage online reputation, and drive patient inquiries—all of which contribute to the growth and success of your practice.
For informational purposes only.